At the Comfort Inn Web Site, a Customer Can Create

question 29

Multiple Choice

At the Comfort Inn Web site, a customer can create an account with his preferences for a smoking or non-smoking room, the type of pillows he likes, early or late check-in and check-out, and his room location. The hotel keeps track of this information and uses it whenever this customer reserves a room in the future. This is an example of:

• A) Combined target market approach.
• B) Diversification.
• C) Task transfer.
• D) Mass customization.
• E) Single target market approach.

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Definitions:

Enlistment

The act of voluntarily joining a military force, often by signing a legal document committing oneself to service for a certain period of time.

Enslavement

The act or condition of being forcibly kept in a state of bondage and made to perform labor without the freedom to leave or refuse.

African Americans

A term used to refer to citizens or residents of the United States who have origins in any of the black populations of Africa.

John Woolman

An 18th-century Quaker preacher and abolitionist known for his writings and efforts to end slavery in the American colonies.