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Control helps marketing managers learn how:
Relative Poverty
A condition where a person lacks the minimum amount of income needed in order to maintain the average standard of living in the society in which they live.
Poor Countries
Nations characterized by a low standard of living, underdevelopment, and low income per capita, often facing challenges such as limited access to education, healthcare, and resources.
Modernization Theory
A theory suggesting that traditional societies will develop as they adopt more modern practices, technology, and cultural values, leading to similar patterns of social, economic, and political progress among societies.
Dependency Theory
A theory suggesting that economic developments in wealthy nations often lead to continued poverty in poorer countries due to the dependence on the global economic system.
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