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The Contribution-Margin Approach Ignores Some Costs to Simplify Comparing Among

question 129

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The contribution-margin approach ignores some costs to simplify comparing among specific alternatives


Definitions:

Information Control

A hard influencing tactic in which key information is withheld in order to manipulate outcomes.

Inspirational Appeals

Utilize emotional arguments or enthusiastic statements to persuade or motivate others towards a certain action or behavior.

Exchange

The promise of rewards to persuade another person to cooperate.

Coalition Building

Gathering the support of others as a reason for another person to agree to a request.

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