Performance Indexes

question 144

Multiple Choice

Performance indexes:

• A) are based on the "iceberg principle."
• B) show the relation of one value to another.
• C) are used mainly to eliminate lazy salespeople.
• D) provide a qualitative measure of what "ought to happen."
• E) are calculated from the Consumer Price Index.

---

Definitions:

Banner Ads

Online advertising in the form of rectangular graphics displayed on web pages.

Charity

An organization or action aimed at providing help and raising money for those in need, often without expecting anything in return.

Ad Campaign

A series of advertisement messages that share a single idea and theme intended to promote a product, service, or cause.

Market Share

The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales.