A _____ Is a Systematic, Critical, and Unbiased Review and Appraisal

question 48

Multiple Choice

A _____ is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function and of the organization, methods, procedures, and people employed to implement the policies.

• A) benchmarking study
• B) marketing audit
• C) sales analysis
• D) full-cost assessment
• E) marketing strategy survey

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Definitions:

Employee Stock Ownership

A program that gives employees ownership interest in the company through stock ownership.

Stock Trust

A legal entity that holds and manages stock investments on behalf of its beneficiaries.

Managed Behalf

Acting or making decisions for another person or entity, typically in a professional or representative capacity.

Employee Participation

Involvement of employees in the decision-making processes of an organization, aiming to increase engagement and morale.