A Marketing Audit Should Help Determine If

question 55

Multiple Choice

A marketing audit should help determine if:

• A) current marketing strategies are good ones.
• B) the company's marketing objectives are reasonable.
• C) implementation of a marketing program was effective.
• D) All of the above.
• E) None of the above.

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Definitions:

Inventory Valuation

The method used to calculate the cost of goods sold and the ending inventory, factoring in purchases and any changes in costs or quantities.

LIFO

"Last In, First Out," an inventory valuation method where the last items purchased are the first sold.

FIFO

"First-In, First-Out," an inventory valuation method where the costs of the earliest items purchased or produced are the first to be expensed.

Cost Of Goods Available

The total cost of inventory that a company has available to sell at any given time, calculated by adding the beginning inventory to the cost of goods purchased or manufactured.