A Marketing Audit Is Necessary Because

question 41

Multiple Choice

A marketing audit is necessary because:

• A) it is a standard practice adopted by all companies worldwide.
• B) managers may pursue certain strategies blindly, when other strategies might be more effective.
• C) regulators require marketing audits at the same time as accounting audits.
• D) all of the above.

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Definitions:

Group Behavior

Refers to how individuals behave when they are part of a group, including ways their decisions, actions, and reactions are influenced by the group’s dynamics and norms.

Emergent Norm Theory

A theory suggesting that norms in a group setting can develop spontaneously and influence the group's behavior.

Visually Surprising

Something that is unexpected or startling from a visual perspective, often eliciting a strong reaction or attention.

Unwanted Contact

Interactions or communications that are undesired or uninvited, potentially causing discomfort or distress to the recipient.