An Equipment Producer Is Introducing a New Type of Paint

question 7

Multiple Choice

An equipment producer is introducing a new type of paint sprayer to sell to automobile body-repair shops. The sprayer saves labor time, gives as good a job with less expensive paint, and requires less work polishing. The seller should probably use:

• A) leader pricing.
• B) bait pricing.
• C) complementary product pricing.
• D) odd-even pricing.
• E) value in use pricing.