With Regard to Bid Pricing, a Marketing Manager Should Be

question 126

Multiple Choice

With regard to bid pricing, a marketing manager should be aware that:

• A) the customer is always required to accept the lowest bid.
• B) since it costs very little to submit a bid, most firms try to bid for as many jobs as possible.
• C) the same overhead charges and profit rates usually apply to all bids.
• D) a big problem is estimating all the costs--including the variable and fixed costs that apply to a particular job.
• E) All of the above are true statements.

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Definitions:

Reconstruction Era

The period from 1865 to 1877 following the Civil War, focused on rebuilding the United States and integrating formerly enslaved people into society.

Free Labor System

An economic system where workers are not forced or coerced into labor but are paid for their work and can choose their employment.

White Supremacist Organizations

Groups that advocate for the superiority of white people and often seek to promote racist ideologies.

Ku Klux Klan

A white supremacist hate group originating in the post-Civil War United States, notorious for promoting racism, anti-Semitism, and violence against African Americans and other minority groups.