"Psychological Pricing" Involves Setting Prices Which End in Certain Numbers

question 141

True/False

"Psychological pricing" involves setting prices which end in certain numbers, while "odd-even pricing" is setting prices which have special appeal to target customers.

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Definitions:

SWOT Analysis

A tool for strategic planning that helps identify the Strengths, Weaknesses, Opportunities, and Threats associated with competing in business or planning a project.

Situation Analysis

A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at identifying internal and external forces that may influence the organization's performance.

Strategic Management Planning

The process of defining an organization's strategy, making decisions on allocating resources to pursue this strategy, and ensuring the alignment of company goals with strategic direction.

Environmental Scanning

Involves the process of collecting, analyzing, and using information about trends, events, and relationships in an organization's external environment to assist in planning.