Which of the Following Observations Concerning a "Reference Price" Is

question 163

Multiple Choice

Which of the following observations concerning a "reference price" is true?

• A) Reference price is the company's cost to produce the product.
• B) Reference price is set by regulators.
• C) Demand may increase if a firm's price is lower than a customer's reference price.
• D) All customers have the same reference prices for the same basic type of purchase.

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