Setting Relatively High Prices to Suggest High-Quality or High-Status Is

question 169

Multiple Choice

Setting relatively high prices to suggest high-quality or high-status is:

• A) odd-even pricing.
• B) price lining.
• C) leader pricing.
• D) psychological pricing.
• E) prestige pricing.

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Definitions:

Consolidated Sales

The total sales revenue of a parent company and its subsidiaries, reported as one figure in the consolidated financial statements.

Normal Markup

The standard percentage added to the cost of goods to determine their selling price.

Consolidated Sales

The total sales of a parent company and its subsidiaries, after eliminating intercompany sales, reported in the consolidated financial statements.

Normal Markup

The standard amount or percentage added to the cost of a product to determine its selling price.