Some Consumers Maintain a "Price-Quality Association," Meaning That If a Product

question 167

Multiple Choice

Some consumers maintain a "price-quality association," meaning that if a product has a high price, they assume the product must have high quality. This "price-quality association" is the basis for the use of:

• A) Odd-even pricing.
• B) Prestige pricing.
• C) Leader pricing.
• D) Reference pricing.
• E) Price lining.

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Definitions:

Straight-Line Method

A method of calculating depreciation of an asset where the expense is uniformly spread over its useful life.

Fiscal Year

A 12-month period used for accounting purposes that may not coincide with the calendar year.

Callable Bond

A bond that can be redeemed or "called" by the issuer before its maturity date, usually at a premium above par value.

Term Bond

A type of bond that matures on a specific date in the future and pays back the principal amount at that time, often alongside regular interest payments.