A Marketing Manager May Choose a Pricing Objective That Is

question 31

Multiple Choice

A marketing manager may choose a pricing objective that is:

• A) sales oriented.
• B) status-quo oriented.
• C) profit oriented.
• D) any of the above--depending on the situation.
• E) None of the above.

---

Definitions:

Positive Subjective Experiences

Personal perceptions or feelings considered pleasant, satisfying, or enjoyable by the individual experiencing them.

Adaptation

The process by which organisms adjust to changes in their environment to enhance their survival and reproductive success.

Happiness Set Point

A theory suggesting that an individual's level of happiness is relatively stable and predetermined by genetics and personality, despite changes in life circumstances.

Positive Psychology

a branch of psychology focusing on the study of positive emotions, characteristics, and states that contribute to one's well-being and happiness.