Sales-Oriented Objectives Stated in Market Share Terms

question 246

Multiple Choice

Sales-oriented objectives stated in market share terms:

• A) make some sense when a market is growing rapidly.
• B) use market share targets instead of dollar or unit sales targets.
• C) might be achieved and still result in losses for the firm.
• D) may lead to greater economies of scale for the firm than for its competitors.
• E) All of the above are true.

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Definitions:

Weber Test

A quick screening test for hearing that involves placing a tuning fork in the center of the forehead to help diagnose unilateral (one-sided) hearing loss.

Snellen Test

A visual acuity test using a chart with letters of varying sizes to determine how well a person can see at a distance.

Cutaneous Receptor

A type of sensory receptor found in the dermis or epidermis of the skin that responds to tactile stimuli.

Ruffini Ending

A type of nerve ending found in the skin that detects stretching, deformations within joints, and warmth.