When Apple First Introduced Its IPhone in the U

question 234

Multiple Choice

When Apple first introduced its iPhone in the U.S. market, it priced it at $600. Several months later, Apple reduced the price to $400. And several months after that, it reduced the price again to $200. What pricing policy was Apple using in its initial price strategy?

• A) Introductory price
• B) Skimming price
• C) Cash discount price
• D) Penetration pice
• E) Everyday low price

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Definitions:

Quoting Prices

The act of providing a potential buyer with a specific price at which goods or services can be sold, often before a deal is finalized.

Transportation Costs

Expenses associated with the movement of goods or people from one location to another, including fuel, labor, and maintenance.

Skimming Pricing

A pricing strategy where a new product is priced high to take advantage of the willingness of customers to pay a premium for something new or different, then gradually lowering the price over time.

Pricing Strategy

A plan or approach used by companies to set prices for their products or services, taking into account factors like competition, costs, and customer demand.