Unilever Is Introducing a New Brand of Car Window Cleaner

question 150

Multiple Choice

Unilever is introducing a new brand of car window cleaner in market maturity. To speed its entry into the market-without encouraging price competition-Unilever should use:

• A) a flexible-price policy.
• B) a one-price policy.
• C) a penetration pricing policy.
• D) introductory price dealing.
• E) a skimming pricing policy.

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Definitions:

Credibility

The quality of being trusted and believed in.

Useless

Lacking usefulness or efficacy; not producing the desired effect or having no practical value.

Antecedent

The earlier element in a logical statement, usually preceding the consequence in a conditional sentence.

Consequent

The outcome or result in a conditional statement, typically following the word "then" in an "if...then" construct.