Which of the Following Is the WORST Example of an Advertising

question 137

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate Web site within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."

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Definitions:

Unrecorded Revenue

Earnings from completed transactions or delivered goods/services that have not yet been documented in the financial accounts.

GAAP

Generally Accepted Accounting Principles, which are a common set of accounting rules and standards used in the United States for financial reporting.

Accrual Basis

An accounting method where revenues and expenses are recorded when they are earned or incurred, regardless of when the cash transactions occur.

Cash Basis

An accounting method where revenues and expenses are recorded only when cash is received or paid, irrespective of when the transactions actually occurred.