International Dimensions Do Not Affect Sales Promotion Decisions, Because Consumers

question 140

True/False

International dimensions do not affect sales promotion decisions, because consumers throughout the world have the same responses to sales promotion methods.

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Definitions:

Barriers to Entry

Economic, procedural, regulatory, or technological factors that obstruct or limit the possibility of new competitors entering an industry.

Long-Run Equilibrium

A state in which all factors of production and costs are variable, allowing firms to make adjustments and the market to stabilize at a point where supply equals demand.

Competitive Market

A market structure characterized by many buyers and sellers, free entry and exit, and products that are close substitutes, leading to price competition.

Market Price

Market price is the price at which a good or service is bought and sold in the marketplace, determined by the forces of supply and demand.