[Solved] Advertising objectives should A) be specific, but not as specific as the objectives for the personal selling effort. B) be set by the specialists-the creative people at the advertising agency. C) be quite general so that ads will appeal to the largest possible audience. D) determine the kinds of advertising needed. E) be more specific for institutional advertising than for direct type competitive advertising. Instilling Hope: The process of encouraging optimism and a positive outlook in individuals, especially in therapeutic settings. Fetishism: A form of sexual desire in which gratification is linked to an abnormal degree to a particular object, item of clothing, or part of the body. Exhibitionism: A sexual disorder characterized by an intense urge to expose one’s genitals to an unsuspecting person. Voyeurism: A disorder characterized by achieving sexual pleasure from watching others when they are naked or engaged in sexual activity, without their consent.