Which of the Following Statements About Advertising Objectives Is FALSE

question 89

Multiple Choice

Which of the following statements about advertising objectives is FALSE?

• A) They should be as specific as possible.
• B) They should be more specific than personal selling objectives.
• C) They should be left to creative ad agencies, not the marketing manager.
• D) They should flow from the overall marketing strategy.
• E) They should set the framework for an advertising campaign.

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Definitions:

Genderizations

The process of attributing specific roles, behaviors, or values to individuals based on their gender.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society or social group.

Socialization Function

The process by which individuals learn and internalize the norms, values, and behaviors appropriate to their society or social group.

Wild Boy

A reference to cases of children who were raised with little to no human contact and their subsequent difficulties with socialization and communication.