Which of the Following Is the LEAST Appropriate Advertising Objective

question 174

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A) "We want our ads to increase traffic in our retail outlets by 10 percent.
• B) "We want our TV ads to really promote the product."
• C) "We want the ad campaign to increase our market share by 3 percent."
• D) "We want distribution in 30 percent of the desirable retail outlets."
• E) None of the above, i.e., all are equally appropriate.

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Definitions:

Transactional Approach

An accounting method focusing on the individual transactions and events that have a financial impact on a company, analyzing each separately.

Net Income

The total earnings or profit of a company after subtracting all expenses, taxes, and costs, indicative of the company's financial health over a specific time period.

Income Statement

A financial statement showing a company's revenues, expenses, and profits over a specific period, indicating financial performance.

Financial Statement

Documents that present the financial activities and conditions of a business or entity, including the balance sheet, income statement, and cash flow statement.