Which of the Following Is the WORST Example of an Advertising

question 137

Multiple Choice

Which of the following is the WORST example of an advertising objective?

• A) "We want to increase awareness among the members of the target audience by 10 percent within three months after the start of our advertising campaign."
• B) "We want 50 percent of the television audience for the Super Bowl to recall having seen a commercial for our product during the game."
• C) "We want our advertising to create favorable word-of mouth promotion for our product."
• D) "We want our banner ad on the Yahoo! homepage to generate 50,000 page views (hits) on our corporate Web site within the first week that it appears on the World Wide Web."
• E) "We want our infomercial running on cable television stations to generate 10,000 orders for the advertised product within one month after it starts."

---

Definitions:

Taxes

Necessary financial levies or different levy categories demanded from taxpayers by governmental authorities to underwrite government operations and sundry public outlays.

Henry Luce

An influential American magazine magnate who cofounded Time, Life, Fortune, and Sports Illustrated magazines, significantly shaping 20th-century media.

American Exceptionalism

The idea that the United States has a unique character and role in the world, often associated with the country's history, political values, and institutions.

Military Prowess

The demonstrated skill, capability, and effectiveness of a country's military in defense and warfare situations.