Best Sound, Inc

question 143

Multiple Choice

Best Sound, Inc. placed a full-page color ad in Car Talk magazine-stressing the better sound available with its car stereo product as compared to similarly priced products-to try to affect its target market's future buying decisions. This is an example of:

• A) reminder advertising.
• B) pioneering advertising.
• C) direct competitive advertising.
• D) institutional advertising.
• E) indirect competitive advertising.

---

Definitions:

Fire Fighter

An emergency responder trained to extinguish hazardous fires that threaten property and civilian or natural populations and to rescue people from dangerous situations.

Newspaper Reporter

A person who investigates, collects, and presents information as news to the masses.

Work-site Health Promotion

Programs or activities offered by employers to improve the health and wellness of employees, aiming to increase productivity and reduce healthcare costs.

Avoiding Burnout

Strategies and practices aimed at preventing or dealing with physical, emotional, and mental exhaustion caused by prolonged stress.