Competitive Advertising Which Makes Specific Brand Comparisons-Using Actual Names-Is ______________

question 161

Multiple Choice

Competitive advertising which makes specific brand comparisons-using actual names-is ______________ advertising.

• A) direct competitive
• B) cooperative
• C) comparative
• D) pioneering
• E) institutional

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Definitions:

Technological Innovation

The introduction of new technologies or the improvement of existing technologies to create new or improved products, services, or processes.

Digital Divide

The gap between individuals, households, businesses, and geographic areas at different socio-economic levels with regard to their opportunities to access information and communication technologies (ICTs).

Organizational Response

Refers to how an organization reacts to internal or external stimuli, which can include changes in the market, competition, or regulations.

Control

The power to influence or direct people's behavior or the course of events, or in a technical context, mechanisms or procedures to regulate and guide the operation of a system or device.