When an Advertiser Pays a Fixed Amount (E

question 3

Multiple Choice

When an advertiser pays a fixed amount (e.g. 70 cents) each time a Web surfer clicks on the advertiser's ad and links to the advertiser's Web site, this process is called a(n) :

• A) copy thrust.
• B) pay-per-view.
• C) pioneering ad.
• D) pay-per-click.
• E) advertising allowance.

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Definitions:

Long-Lasting

Continuing or enduring for an extended period of time without significant deterioration or loss of quality.

Temporary Activation

A state or condition of being enabled or made active for a limited period.

Temporary

Lasting for a limited period of time; not permanent or enduring.

Physiological

Related to the functions and activities of living organisms and their parts, including all physical and chemical processes.