"Copy Thrust" Refers To

question 43

Multiple Choice

"Copy thrust" refers to:

• A) competitors who make similar claims in their ads.
• B) an FTC challenge to the claims made by an advertiser.
• C) all the advertising copy prepared for a particular brand.
• D) what is to be communicated by the words and illustrations.
• E) how much the audience believes what the advertiser says.

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Definitions:

Investment

Investment refers to the act of allocating resources, usually money, with the expectation of generating an income or profit.

Retirement Account

A financial account designed for saving funds to be used during an individual's retirement years, often offering tax benefits.

Retirement Account

A financial account designed for saving towards retirement that often provides tax advantages, such as a 401(k) or IRA.