______________ Are the Words and Illustrations of an Ad Message

question 78

Multiple Choice

______________ are the words and illustrations of an ad message that actually communicate information to the target customer.

• A) Copy text
• B) Copy thrust
• C) Copy edits
• D) Copy proof
• E) Copy objective

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Definitions:

Transfer Warranties

Legal assurances provided by a seller about the quality and ownership of goods being sold, particularly that the goods are free from any security interest or other lien not disclosed at the time of sale.

Agent

An individual or entity authorized to act on behalf of another, called the principal, in transactions or other matters.

Reacquisition

Reacquisition refers to the act of regaining possession or control of something that was previously sold, lost, or given away.

Unauthorized Signature

A signature made without the expressed permission of the person whose name is signed, often considered illegal or invalid.