Regarding Message Planning

question 271

Multiple Choice

Regarding message planning:

• A) a specific message usually can be used for several target markets.
• B) communication may be poor if there is not a common frame of reference.
• C) behavioral research shows that most consumers cannot "tune out" advertising messages.
• D) advertising is more suitable for changing behavior than attitudes.
• E) All of the above.

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Definitions:

Stage

Has two clips that hold the specimen slide to be viewed.

Specimen Slide

A thin slice of material, such as tissue, prepared for examination under a microscope.

PASS Method

a mnemonic for the use of fire extinguishers, standing for Pull the pin, Aim at the base of the fire, Squeeze the handle, and Sweep side to side.

Universal Precautions

An approach to infection control where all human blood and certain bodily fluids are treated as if they are infectious for bloodborne pathogens.