In the 2009 Nielsen Online Survey of Over 25,000 Internet

question 175

Multiple Choice

In the 2009 Nielsen online survey of over 25,000 Internet consumers from 50 countries, what percentage of respondents said they trusted text ads on mobile phones as an information source?

• A) 14 percent
• B) 20 percent
• C) 24 percent
• D) 30 percent
• E) 34 percent

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Definitions:

Subculture

A cultural group within a larger culture, often having beliefs or interests that differ from those of the larger culture.

Internal Integration

Internal integration deals with the creation of a collective identity and with ways of working and living together.

Specific Targets

Clearly defined goals or objectives that are intended to be achieved within a set timeframe.

Collective Identity

A shared sense of belonging to a group that is characterized by common interests, values, traditions, or goals.