Sales Promotion Activities

question 71

Multiple Choice

Sales promotion activities:

• A) can usually be implemented quickly and get results sooner than advertising.
• B) may be aimed at final consumers, intermediaries, and/or a firm's own sales force.
• C) cost more than the total expenditures on advertising.
• D) are currently a weak spot in many firms' marketing strategies.
• E) All of the above.

---

Definitions:

Resolving Conflict

The process of finding a peaceful solution to a disagreement between parties.

Submission

The action of presenting a document, proposal, or work for review, judgment, or consideration.

Role Reversal

A situation where individuals exchange their roles or behaviors, often used as a therapeutic technique or in training to develop empathy.

Empathy

The ability to understand and share the feelings of another person.