The Selling Formula Approach

question 209

Multiple Choice

The selling formula approach:

• A) starts with a prepared presentation outline, discovers each customer's specific needs, and then leads the customer through some logical steps to a final close.
• B) uses the same sales presentation with every potential customer.
• C) usually requires a more skilled salesperson than the consultative selling approach.
• D) All of the above are true.
• E) None of the above is true.

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