"Promotion" Is Concerned With

question 70

Multiple Choice

"Promotion" is concerned with:

• A) how suitable messages are communicated to target customers.
• B) communicating information between seller and buyer or others in the channel to influence attitudes and behavior.
• C) informing customers that the right Product is available at the right Place at the right Price.
• D) blending personal selling, mass selling, and sales promotion.
• E) All of the above.

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Definitions:

Affective Events Theory

A psychological model that proposes that workplace events trigger emotional responses, which can influence behaviors and attitudes at work.

Interactional Fairness

The perception that the communication methods used during the process of decision making are respectful, transparent, and informative.

Distributive Unfairness

Perceived inequality in the distribution of resources or rewards.

Procedural Fairness

The perception that the processes used to make decisions and resolve disputes are fair.