Compared with Other Promotion Methods, PERSONAL SELLING

question 51

Multiple Choice

Compared with other promotion methods, PERSONAL SELLING:

• A) is less expensive when the target customers are numerous and widespread.
• B) is less effective in overcoming sales resistance.
• C) is less flexible in adapting to customers' needs and attitudes.
• D) provides more immediate feedback.
• E) All of the above.

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Definitions:

Low-context Culture

A culture in which communication is expected to be explicit, direct, and clear, with less reliance on context or non-verbal cues.

Decision Making

The process of selecting a course of action from several alternatives to achieve a desired outcome.

Problem Solving

The process of identifying a problem, developing possible solution paths, and taking the appropriate course of action.

Low-context

A communication style where messages are explicit and specific, relying less on situational context or non-verbal cues.