Publicity Efforts

question 307

Multiple Choice

Publicity efforts:

• A) Attempt to attract attention to the firm without having to pay media costs.
• B) Can be more effective than advertising if a firm has a really new message.
• C) Can be more credible and valuable than advertising in helping a customer solve a problem.
• D) All of the above.
• E) None of the above.

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Definitions:

Trade Deficits

The economic condition that occurs when a country imports more goods and services than it exports, resulting in a negative balance of trade.

Smoot-Hawley Tariff

A U.S. law enacted in 1930, which raised tariffs on over 20,000 imported goods to record levels, leading to a significant decrease in international trade.

Great Depression

A severe worldwide economic depression that took place mostly during the 1930s, starting in the United States following the stock market crash of 1929.

Revenue-Raising

Activities or policies implemented to increase the financial income of an organization or government.