The AIDA Model

question 251

Multiple Choice

The AIDA model:

• A) focuses on what happens after the adoption process is complete.
• B) shows that the promotion effort is done once desire is aroused.
• C) consists of four basic promotion jobs.
• D) suggests that mass media can get consumers' attention only if that is what consumers desire.
• E) All of the above are true.

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Definitions:

Five-Factor Model

A model that describes personality using five broad dimensions, each of which is composed of a constellation of personality traits.

Cardinal Traits

Fundamental personality characteristics that dominate and shape an individual's behavior and attitudes.

PEN Dimensions

A psychological theory focusing on three major traits of personality: Psychoticism, Extraversion, and Neuroticism.

Hans Eysenck

A British psychologist known for his theories on personality and intelligence, emphasizing genetics over environment.