To Communicate a Very Specific Message to a Very Select

question 172

Multiple Choice

To communicate a very specific message to a very select, well-identified group of consumers, one probably should use:

• A) magazines aimed at special-interest groups.
• B) newspapers.
• C) television.
• D) integrated direct-response promotion.
• E) radio.

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Definitions:

Ambiguities

Situations or statements that are unclear or have multiple interpretations.

Subgoaling

A strategy in problem-solving that involves breaking down a goal into smaller, more manageable goals to make the task more attainable.

Algorithms

A set of rules or steps to solve a problem or perform a task, often used in computing for data processing and mathematical calculations.

Heuristics

Shortcut strategies or guidelines that suggest a solution to a problem but do not guarantee an answer.