In Addition to Snail Mail, Direct-Response Promotion May Include

question 197

Multiple Choice

In addition to snail mail, direct-response promotion may include:

• A) broadcast
• B) telephone
• C) e-mail
• D) the Internet
• E) any of the above

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Definitions:

Rogers

Refers to Carl Rogers, an influential psychologist known for developing client-centered therapy and concepts of self and unconditional positive regard.

Psychoanalytic Theory

A theory of personality organization and the dynamics of personality development that guides psychoanalysis, a clinical method for treating psychopathology, developed by Sigmund Freud.

Freud

Sigmund Freud was an Austrian neurologist best known for developing the theories and techniques of psychoanalysis.

Free Association

A psychoanalytic process in which the patient verbalizes thoughts as they occur, without censorship or filtering, to uncover hidden feelings and desires.