Direct-Response Promotion Usually Relies on a Customer Relationship Management Database

question 105

True/False

Direct-response promotion usually relies on a customer relationship management database to target specific prospects.

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Definitions:

Substrate

A surface or material on or from which an organism lives, grows, or obtains its nourishment.

Phosphate Group

A functional group consisting of a phosphorus atom bonded to four oxygen atoms, important in energy transfer.

ATP

Adenosine Triphosphate, an organic compound that provides energy to drive many processes in living cells, including muscle contraction, nerve impulse propagation, and chemical synthesis.

Energy Metabolism

The process by which living organisms produce energy, through the conversion of food into usable chemical energy.