In Direct-Response Promotion, CRM Databases Have Been Successful in Targeting

question 145

True/False

In direct-response promotion, CRM databases have been successful in targeting final consumers but have been little help in targeting business customers.

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Definitions:

Republicanism

A political ideology that values the principles of a republic, emphasizing civic virtue, liberty, and resistance to corruption and monarchy.

Common Sense

Practical judgment concerning everyday matters, or a basic ability to perceive, understand, and judge in a manner that is shared by (common to) nearly all people.

Declaration of Independence

A foundational document declaring the thirteen American colonies' independence from British rule, adopted on July 4, 1776.

Political Thought

Reflects the study of ideas, concepts, and doctrines that have been influential in political behavior, policy making, and the structure and operation of government.