Regarding Promotion Methods, Which of the Following Statements Is TRUE

question 254

Multiple Choice

Regarding promotion methods, which of the following statements is TRUE?

• A) Personal selling can provide immediate feedback.
• B) Publicity is "free," but usually is ineffective for really new products.
• C) Advertising is usually more tailored to the individual needs and attitudes of target customers than personal selling.
• D) Sales promotion activities produce results very slowly compared to advertising.
• E) All of the above are true.

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Definitions:

Collective Consciousness

The set of shared beliefs, ideas, and moral attitudes which operate as a unifying force within society.

Collective Conscious

A collection of common beliefs, thoughts, and ethical views that act as a cohesive element in society.

Mechanical Societies

Sociological concept referring to traditional, pre-industrial societies where social cohesion and integration come from a homogeneity of individuals, as opposed to the interdependence of differentiated roles.

Organic Societies

Societies characterized by complex interdependence of parts, akin to organisms, where differentiation of functions exists for the overall wellbeing.