Personal Selling

question 308

Multiple Choice

Personal selling

• A) involves direct spoken communication between sellers and potential customers.
• B) is communicating with large numbers of potential customers at the same time.
• C) is less flexible than mass selling.
• D) is included in most marketing mixes as it is inexpensive.
• E) involves advertising and publicity.

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Definitions:

Independent Decisions

Choices made autonomously, without reliance on the opinions or influences of others.

Autocratic Style

A leadership approach characterized by individual control over all decisions and little input from group members, often leading to clear, quick decision-making.

Task Over People

A management approach that prioritizes the completion of tasks and achievement of goals over the well-being and satisfaction of employees.

Tight Control

The strict regulation and close monitoring of processes, activities, or operations to ensure desired outcomes.