"Advertising

question 144

Multiple Choice

"Advertising":

• A) is the only form of mass selling.
• B) is also called "sales promotion."
• C) is concerned with "promotion" using samples, coupons, and contests.
• D) involves direct spoken communication between sellers and potential customers.
• E) is any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor.

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Definitions:

Social Media

Platforms and websites that enable users to create, share content, or participate in social networking.

Rumours

Unverified information or stories circulated among people, often lacking factual evidence.

Organizational News

Information related to the activities, achievements, and updates within a company or institution, typically communicated to its employees or stakeholders.

Indirect Approach

A method of communication where the main point or message is not presented initially but is embedded later in the discourse.