Identify the True Statement Pertaining to Publicity

question 54

Multiple Choice

Identify the true statement pertaining to publicity.

• A) It is any paid form of nonpersonal presentation of ideas, goods, or services by a sponsor.
• B) It is the main form of mass selling which includes only the use of traditional media.
• C) If a firm has a really new message, publicity may be less credible than advertising.
• D) Posting videos on YouTube and writing blogs are both ways a company can use publicity to its advantage.
• E) It tries to attract attention to the firm and its offerings by paying substantial media costs.

---

Definitions:

Leadership Qualities

Attributes and behaviors that contribute to the effective guidance and management of groups or organizations.

New Policy

Refers to recently adopted guidelines or strategies introduced within an organization, community, or government to address specific issues or objectives.

Holiday Scheduling

The process of planning work shifts, leaves, and coverage within organizations during holiday seasons to maintain operations.

Long-term Goal

An objective or aim that is planned to be achieved over an extended period, often requiring considerable time, planning, and effort.