To Communicate a Very Specific Message to a Very Select

question 172

Multiple Choice

To communicate a very specific message to a very select, well-identified group of consumers, one probably should use:

• A) magazines aimed at special-interest groups.
• B) newspapers.
• C) television.
• D) integrated direct-response promotion.
• E) radio.

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Definitions:

Foreclosed

A legal process where a borrower's right to a property is terminated, usually due to failure to meet the repayment terms of a loan secured by that property.

Empty Nest Syndrome

Feelings of sadness or emotional distress affecting parents after their children have grown up and left home.