The Best Way to Reach EARLY Adopters Is Through

question 118

Multiple Choice

The best way to reach EARLY adopters is through:

• A) impersonal and scientific information media.
• B) salespeople and mass media.
• C) innovators.
• D) the mass media.
• E) opinion leaders.

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Definitions:

Mere-Exposure Effect

A psychological phenomenon by which people tend to develop a preference for things merely because they are familiar with them.

Emotional Stability

Refers to the ability of an individual to remain stable and balanced in their emotions rather than being easily upset or emotional.

Mutual Attraction

A shared physical or emotional pull between two individuals, leading to a potential relationship or connection.

Pleasing Disposition

A personality trait characterized by a tendency to be agreeable, amiable, and seek to make others happy.