The _____ Can Help the Promotion Effort by Spreading Word-Of-Mouth

question 313

Multiple Choice

The _____ can help the promotion effort by spreading word-of-mouth information and advice among other consumers.

• A) innovators
• B) late majority customer group
• C) laggards
• D) early adopters
• E) nonadopters

---

Definitions:

Hamburgers

A beloved dish featuring a patty made from minced meat, commonly beef, cooked and nestled within a cut-open bread bun or roll.

Consumer Surplus

The difference between the maximum amount a consumer is willing to pay for a good or service and the amount they actually pay.

Demand Curve

A visual diagram that illustrates the connection between a product's price and the amount consumers want to purchase.

Paired-comparison Method

A technique used in assessment and decision-making that involves comparing each option with every other option in pairs to judge which is preferable.