The LATE MAJORITY

question 258

Multiple Choice

The LATE MAJORITY:

• A) make a lot of use of mass media.
• B) respond more to social pressure from other late adopters than to salespeople.
• C) make a lot of use of salespeople.
• D) use salespeople and have much contact with the early majority.
• E) have a lot of contact with early adopters.

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Definitions:

Parent Entity

A company that owns more than half of another company, making the latter a subsidiary.

Debt Financing

The raising of funds through borrowing, typically by issuing bonds or taking out loans, to finance an organization's operations or projects.

Capital

The money and property that a business needs to operate.