Retailing on the Internet

question 354

Multiple Choice

Retailing on the Internet:

• A) Can provide consumers with a broad array of product information.
• B) Still accounts for a very small percentage of total retail sales.
• C) Is growing rapidly.
• D) Still needs low-cost ways to handle post-purchase deliveries.
• E) All of the above.

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Definitions:

Direct Marketing

All advertisements that ask for an order, inquiry, or contribution directly from the audience. Includes direct mail, catalogs, telemarketing (telephone sales), and newspaper and TV ads with 800 numbers to place an order.

Emotional Appeal

Emotional appeal is a persuasive technique that attempts to generate an emotional response, rather than a rational argument, to influence an audience's attitudes or actions.

Psychological Reactance

A reaction against perceived attempts to limit one's freedom or autonomy, often resulting in a desire to regain that freedom.

Psychological Description

Description of a product or service in terms of audience benefits.