Transporting Costs

question 185

Multiple Choice

Transporting costs

• A) are usually more than the value added by shipping, but the products are shipped anyway as there is no choice.
• B) do not vary much as a percentage of the final price of products, since big items are shipped by inexpensive means and small items are shipped by more expensive approaches.
• C) usually do not add much to the final cost of products which are already valuable relative to their size and weight.
• D) usually are not large enough to limit the target market that a marketing manager can serve.
• E) None of the above is true.

Understand the historical evolution of marketing and its eras.

Identify and apply the four Ps of the marketing mix: product, price, place, promotion.

Recognize the importance of customer value and strategies for delivering it.

Comprehend the concept and significance of a marketing plan.

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Definitions:

Contraband Of War

Goods that by law are forbidden to be supplied to a belligerent, especially items that could be used in armed conflict.

Irish Rifles

Firearms or military units associated with Ireland, possibly referring to historical regiments or Irish nationalist forces, depending on context.

John Fremont

A military officer, explorer, and politician known for his role in the U.S. expansion into the American West and as the first candidate of the Republican Party for the office of President of the United States.